New Jersey law firms
Someone needs a lawyer tonight.
They ask Google and AI before they ask a friend. Your firm's site should be built to be in that answer. One firm per practice area, per town.
The intake line you control
Referrals are a lead line you do not own.
Search is one you can measure and improve. A site you own shows who searched, who read, and who called.
By the rules
Found, trusted, and answered.
Every word passes your desk first, by the rules of your practice. See what The Complete Build includes. Love it or your money back. A full, no-strings refund until the day you approve your live website.
Answer well at 9 pm, before the other two do.
The problem
Tonight someone needs a lawyer. Will they find you?
Referrals are a line you do not own. Search is one you can measure and improve.
Answer well at 9 pm.
THE COMPLETE BUILD
18 deliverables for a complete law firm website.
THE WEBSITE. Yours.
- Custom design, built to get the call.
- Works perfectly on phones.
- Edit it yourself, like a Word doc. Forever.
90 DAYS OF GROWTH. Included.
- Google ranking work and AI answer work.
- Your numbers: visits, searches, calls.
- A monthly call on what moved.
ME. For life.
- My personal number, seven days a week.
- Same-day email replies.
- Your founding price, locked for a year.
Everything you need, built around your business, and you own it.
The rules
Written with the attorney advertising rules open.
Here, the ethics committee is the second reader. This is not legal advice, and the compliance call stays with your firm, and this is how we work.
You read every page first. The rules are already in it.
- No promised results and no false hopes, in the copy, the reviews, or the ads.
- No claim of special skill without the certificate behind it. No boasting.
- Reviews only from real, named clients, never paid for. The results-may-vary line whenever a review mentions an outcome.
- Award badges only with who gives them, how they choose, and the required Supreme Court line beside them.
- The attorney responsible for the site, named where the rules want it.
- Intake, human or machine, that gives no legal advice, quotes no outcome, and never says you are hired.
- You sign off on every page before it goes live. You can change any word after.
Proof
The work, labeled honestly.
Our first New Jersey law firm build is in progress. Until it is live, this is work from other local businesses, labeled by what each one is.
Monday MaisonPaid client · liveA luxury wedding film studio with a site as cinematic as the films. A paid client, live today, with a dashboard the client updates himself.
SOMA Chamber of CommerceConcept rebuild · not commissionedA concept rebuild of the local chamber's site, built to show the towns we serve what a rebuild looks like. The chamber did not commission it and does not endorse it.
No law client is implied, because none exists yet.
The Website Approval Guarantee
Love it or your money back.
A full, no-strings refund until the day you approve your live website.
- Pay in full and you go to the front of the line. Or pay half to start and half at launch.
- Your 90 days of growth start the day your site goes live. Not before.
- After 90 days you keep growing at your founding rate, keep it safe for less, or stop. The site is yours either way.
- Your founding price is locked for a year.
- You own the website and the domain, both in your name.
- No 12 or 24 month agreement you have to sign before you have even seen the work.
Nothing to sign before you have seen the work.
Territory
One business per trade, per town.
For a firm, the trade is the practice area. When your trade is taken in your town, we turn the next one away. Send the review request and we tell you whether your practice area is still open in your town.
One firm per practice area, per town. Ask first.
Questions
Straight answers.
What does it cost?
Tell me what your business needs, and I'll tell you exactly what it costs. 18 deliverables. Your first 90 days of growth come with it. Here is everything the offer covers.
How much does the Complete Build cost?
After a short phone conversation, I'll tell you exactly what your website costs. You will know the complete project price before any work begins. 18 deliverables. Your first 90 days of growth come with it.
What happens after the 90 days?
You keep growing at your founding rate, keep just hosting and security, or stop. The site is yours no matter what.
Most clients are referrals. Why this?
Because the referral still looks you up before they call. And because referrals slow down without warning. The growth work is for the months when the phone goes quiet. It is also for the client who was going to hire you, until they saw the site. The referral is the easy part. The site is what happens next.
Do you sell leads or pay-per-lead?
We are not a lead seller. No pay-per-lead, no shared leads, no getting charged for calls that never book. You own the site, the reviews, and every lead that comes in.
Who is responsible for the advertising rules?
You are, and we build like it. Every page passes your desk before it goes live. We flag anything that reads like a promise or a comparison. We keep the required lines next to reviews and awards. We are not lawyers, and this is not legal advice.
Can an automated line answer without practicing law?
It takes a name, a matter type, a town, and a callback number. It says plainly that it cannot give legal advice and that no attorney-client relationship starts on the call. It hands the rest to you. We set it up only when the review shows missed calls are costing you, and you approve every word it says. See the AI receptionist.
Do you promise rankings or cases?
No. We do not promise a ranking, a lead count, or a revenue number, and we do not charge you for one. You see the calls, the forms, and the towns they came from on your dashboard each month. You judge the work on your own numbers.
Who owns the website and the domain?
The domain is in your name from day one. The finished site is yours outright when the build is paid in full. Both in writing.
What if I do not love the site?
Love it or your money back. A full, no-strings refund until the day you approve your live website. You approve each page before it goes live. Your 90 days of growth start the day your site goes live. Not before. No 12 or 24 month agreement you have to sign before you have even seen the work.
Ask the rest on the call.
Start here
Answer well at 9 pm.
18 deliverables. Your first 90 days of growth come with it. One firm per practice area, per town.
Love it or your money back.
You get the complete project price before work begins.