ADD-ON · FOR PRACTICES · NEW JERSEY
AI receptionist for medical offices, answered carefully.
The same receptionist, set up with a practice's privacy duties in mind. A signed agreement with the vendor, the right settings, and a plain guide to what to check.
Front desks get busy. The third call still gets answered.
A month to month add-on, separate from the website, set up for practices.
HEAR IT
Call ours and judge it yourself.
No form, no sales call. Talk to it in your browser, then decide whether your front desk deserves the backup.
- Answers every hour
- English and Spanish
- BAA signed with the vendor
- Escalates to a human
Try it before you trust it.
THE OBSTACLE · TEN IN THE MORNING
The third line rings out.
A person can hold one call at a time. Your practice gets the most calls at the hours your team is busiest with the patients in front of them.
- Your front desk is maxed out
Two people checking patients in, checking insurance, juggling three lines. Calls ring out at your busiest hour.
- Nobody leaves a voicemail
Most callers will not leave a message. They go back to Google and call the next office.
- After hours, the phone is a wall
A toothache at nine at night. A back spasm on Sunday morning. They call whoever answers.
- English only
Essex and Union County have large Spanish-speaking communities. An English-only phone sends whole neighborhoods elsewhere.
If the phone is quiet because patients cannot find you on Google, fix that first. Start with the self-check for practices, or the page written for practices.
The calls you miss are the ones you never hear about.
WHAT YOU GET
Four steps, set up for practices.
- Answers
Overflow at ten, the lunch hour, nights, weekends, holidays. A calm answer instead of a greeting.
No voicemail greeting at your busiest hour.
- Asks the minimum
A name, a callback number, and a general reason for the visit. Nothing more.
It collects the minimum. That is the point.
- Books
It offers the openings your front desk approves, books the visit, and texts the desk the details in plain terms.
No sticky notes, no morning voicemail pile.
- Knows its limits
No clinical advice. Emergencies get the 911 script and a human at once. Anything sensitive becomes a message for staff.
A net under your front desk, not a replacement for judgment.
It answers in the language the patient speaks. Every Spanish script is written and checked by a bilingual person, not run through a translator.
Sounds like your practice. Stops where your staff begins.
THE BOUNDARIES
What it handles and never touches.
Vendors say the assistant can do everything. In a medical office that pitch should scare you. The value is in the boundaries.
It handles
- Booking, rescheduling, and canceling appointments
- New patient requests: name, callback number, general reason for the visit
- Hours, directions, parking, and the insurance list you approve
- Missed-call text-back, so daytime overflow still gets a reply
- Routing urgent-but-not-emergency calls to the right person
It never handles
- Clinical advice, diagnoses, or medication questions
- Emergencies: it gives the 911 instruction and escalates to a human
- Detailed health histories or symptom deep-dives
- Billing disputes and records requests: those become messages for staff
- Anything you have not approved in the script, word for word
The limits are written down before it answers one call.
HIPAA, BY DESIGN
Built with HIPAA rules in mind.
The platform is picked on what protects your practice, not on what pays a referral fee. Four things are set the same way in every setup.
- 1
A signed Business Associate Agreement with the voice platform. If a vendor will not sign one, they are out, no matter how good the demo sounds.
- 2
Minimum collection. The assistant takes a name, a callback number, and a general reason for the visit. It does not question patients about symptoms or history.
- 3
Controlled transcripts. Call records live in access-controlled systems, not forwarded to a random inbox or a consumer-grade tool.
- 4
Your scripts, approved by you. Every word the assistant can say is written down and signed off before it ever answers a patient.
I put the whole checklist in plain language, free, at Is an AI receptionist HIPAA compliant? Read it before you buy this from anyone, including me. If a vendor cannot answer the questions in that guide, that is your answer.
David Cruz, founderPrivacy is set up first. Then the phone gets answered.
WHERE WE WORK
Built for nearby New Jersey towns.
One business per trade, per town. When your trade is taken in your town, we turn the next one away.
- Maplewood and South Orange
The density here is hard on practices. A dentist in Maplewood Village competes with three others within a mile, and the offices along Springfield Avenue and South Orange Avenue close their phones at five. The practice that answers at eight in the evening gets the commuters coming off the train. See Maplewood and South Orange.
- Garwood and Union County
Optimum is based in Garwood. For the chiropractors and physical therapy clinics along the North Avenue corridor, in Cranford, and in Westfield, that is ten minutes away rather than a support ticket queue. Union County practices also get a real edge from bilingual answering that the national tools do not do well.
- Across Essex County
From Millburn to Montclair, practices fight the same fight: good care, packed schedules, and a phone system from 2009. The receptionist plugs into the same local visibility and booking system built for every practice we take on, across Essex County.
Specialty pages: dentists, chiropractors, physical therapy.
Ten minutes away, not a ticket queue in another time zone.
PROOF
A practice site, a store, a scorecard.
South Orange ChiropracticConcept rebuild · not commissioned
Pro Elite NutritionClient build · live
The ScorecardClient scorecard · demo data
Labeled honestly, so you can check every claim.
The Website Approval Guarantee
Love it or your money back.
A full, no-strings refund until the day you approve your live website.
- Your 90 days of growth start the day your site goes live. Not before.
- You own the website and the domain, both in your name.
- No 12 or 24 month agreement you have to sign before you have even seen the work.
Money back until you approve the live site.
HOW IT FITS
An add-on, not a gadget.
- A voice answering calls for a practice that is invisible on Google, behind a site patients do not trust, is half a fix.
- It starts with the site. That is the Founding Offer: $6,000, everything included, and your first 90 days of growth.
- A separate add-on, month to month. The website it sits on is the Founding Offer: one price, everything included, and your first 90 days of growth.
- Pay in full and you go to the front of the line. Or pay half to start and half at launch. One business per trade, per town. We do not promise a ranking, a lead count, or a revenue number, and we do not charge you for one.
- Want a custom lane instead? The Signature Build is scoped to your practice, by referral.
- What sites cost around here is in the New Jersey website cost guide.
- Contractors and service businesses have their own version of this page.
Start with the site. Add the phone when it is the bottleneck.
THE FOUNDING OFFER
One website. One price. Everything included.
A separate add-on, month to month. The website it sits on is the Founding Offer: one price, everything included, and your first 90 days of growth.
ADD-ON · SEPARATEAI phone receptionist. $697 a month, month to month.
THE WEBSITE. Yours.
- Custom design, built to get the call.
- Works perfectly on phones.
- Edit it yourself, like a Word doc. Forever.
90 DAYS OF GROWTH. Included.
- Google ranking work and AI answer work.
- Your numbers: visits, searches, calls.
- A monthly call on what moved.
ME. For life.
- My personal number, seven days a week.
- Same-day email replies.
- Your founding price, locked for a year.
Everything you need, one number, and you own it.
QUESTIONS
Questions practices ask.
Is an AI receptionist HIPAA compliant?
It can be, if the setup is right. The platform signs a Business Associate Agreement. The assistant collects the minimum. Transcripts are access-controlled. A chatbot with a HIPAA sticker on its pricing page does not meet that bar. The free guide shows what to check before you buy from anyone, us included. Ask any vendor for the agreement in writing, and read what the assistant is set up to collect.
What if a caller is in crisis?
It stops being clever. It is scripted to recognize distress, emergencies, and clinical questions. In those moments it gives the 911 instruction, transfers to a human, or takes a careful message for your staff. Those words are written into the script before the phone is switched on. Your staff decides what the assistant is allowed to say next. It is a net under your front desk, not a replacement for judgment.
Will this replace my front desk?
No, and it is not sold that way. Your team runs the practice. The assistant catches what they physically cannot: the third call at once, the lunch rush, the nine o'clock toothache, the Spanish-speaking caller when nobody bilingual is in that day. Your team approves every script, every opening it can offer, and every message it sends. Nothing goes live before you have read it.
How much does it cost?
The receptionist is a separate add-on, month to month, with no per-minute billing, and its price is on the add-ons page. The website it sits on is $6,000, everything included. Here is the whole offer.
Does it work with my scheduler?
It offers the openings your front desk approves, so the desk and the assistant see the same calendar. If a tool cannot connect, it takes a careful message and your staff books the visit. Nothing about your day has to change, and the desk keeps the calendar it uses now.
Straight answers, so the call is about your practice.
START HERE
Start with the site your patients see.
One price, everything included, and your first 90 days of growth. Add the phone when the phone is the bottleneck.
One business per trade, per town.
One price, and the site is yours.